The world as we knew it has changed dramatically in the past couple weeks. Like many of you, our company is now working from home, and we're committed to supporting each other and our clients as we learn the best ways to navigate this new world. 

We’re conducting ongoing COVID-19 consumer research to better understand changing attitudes and behaviors, testing and deploying innovative digital insights tools, and drawing on our experience consulting hundreds of clients. These resources will be frequently updated. We encourage you to bookmark this page and sign-up to receive our weekly newsletter to stay up on the latest insights and strategies.


Webinar: COVID-19 Consumer Pulse: Changing Attitudes and Behaviors – Wave 2

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Join us Thursday, 4/16 at 10a PT / 1p ET

There’s an overwhelming amount of COVID-19 data out there. To help bring clarity, we’re conducting ongoing research in 2-week waves — asking consumers different questions, providing deeper analysis, and offering unique commentary on what we’re seeing. Plus, how your brand can make sense of it all. 
Our first survey wave provided a foundational look at consumer sentiment and brand expectations. The second wave will dive deeper into how the numbers have evolved as the pandemic in the US extends into its second month. Join Kelton’s Alison Servi (President) and Martin Eichholz, PhD (Chief Insights Officer) for another engaging discussion.
You’ll learn:
  • Results from Kelton’s second-wave COVID-19 survey
  • How consumer behaviors and attitudes continue to change as the coronavirus outbreak continues
  • Unique findings that stimulate thinking, connect dots, and raise new questions
  • A new way to put your brand’s performance and trajectory in context
  • Brand strategies to adapt in these changing times


Alison Servi, President, Kelton Global
Martin Eichholz, PhD, Chief Insights Officer, Kelton Global

Coronavirus: Perspectives & Resources

The latest COVID-19 research, blogs, and strategic guides from Kelton Global.

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Report: Kelton's COVID-19 Consumer Pulse #1

Download the results from our first COVID-19 tracking survey to better understand consumer sentiment and brand expectations during this global pandemic. Our hope is this POV sheds new light on ways your brand can empower smart organizational decision making, and authentically connect with your consumers.

Download Now

COVID-19 Consumer Pulse 1_Webinar Video

On-Demand Webinar: COVID-19 Consumer Pulse

As brands face daily uncertainty as a result of the coronavirus, we're conducting ongoing consumer research to help bring clarity. Watch our on-demand webinar for key results from the first wave of Kelton's COVID-19 tracking survey.


Watch Now

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Running Collaborative Meetings and Workshops from Home

COVID-19 has put unexpected physical boundaries between us, but that doesn’t mean we can’t continue collaborating and moving forward with big ideas.

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COVID-19_How to Optimize Your Brand’s UX (Remotely!) with Heuristic Evaluation

How to Optimize Your Brand’s UX (Remotely!) with Heuristic Evaluation

As consumers' time becomes increasingly defined by social distancing and working from home, online experiences will matter more than ever. Here's one way to make your brand's digital touchpoints more effective.

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COVID-19_A Step-By-Step Guide to Qualitative Research During a Pandemic

A Step-By-Step Guide to Qualitative Research During a Pandemic

There’s never been a more important time to stay connected to and understand the thoughts, feelings, and actions of our customers. Now is the time for people to be heard.

Read More

Tools to Take Your Research Online

Kelton Global_Smart Communities
Kelton Global_Online Focus Groups
Kelton Global_Remote UX Testing
Kelton Global_Digital IDI's & Ethno Videos
Kelton Global_Virtual In-Depth Interviews
Kelton Global_Creative Co-Creation Sessions


Need help transitioning your research online? We're here to help.

Contact Us

More to Explore:

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Consumer Insights and Coronavirus: Why Brand Tracking is More Important Than Ever

Keeping a pulse on your customers’ feelings about your brand and category has never been more important. Our friends at LRW share why now is the time to double down on tracking.

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Market Research and Coronavirus: 4 Ways to Test Your Segmentation’s Relevance

As long as consumers remain socially isolated, they will adopt new habits, try new brands, and evaluate their priorities. Our friends at LRW share how to assess your segmentation’s relevance.

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Consumer Behavior and COVID-19: The Disparity Between U.S. Coasts and the Heartland

LRW has been keeping a pulse on consumer reactions to COVID-19 by adding behavioral impact questions into all of their brand trackers. Read on for their key findings.

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10 Coronavirus-Relief Organizations + Free Social Media Assets To Support Them

Our friends at Killer Visual Strategies compiled a list of global and national organizations that are working in coronavirus relief, and created free social assets for you to use & share. Download them here.

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A Guide to Business Insights in the Age of Coronavirus

Global events this seismic are going to result in long-term behavior change, so it is unreasonable to assume that everything will simply go back to the way it was. Here are some research tips our friends at LRW put together for the COVID-19 era and beyond.

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An Action Plan For Restaurants In The Era Of Social Distancing

In T3's latest report, you’ll find insights, considerations and frameworks to help guide your marketing and communications strategy in the world of social distancing and quarantine.

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Consumer Psychology and Coronavirus: Turning New Habits into Opportunities

Our friends at LRW look closer at the psychological impacts of COVID-19 on consumer habits.

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Navigating Online Qualitative Research and COVID-19: Perspectives for Today

Our friends at LRWGreenberg talk qualitative research best practices in the age of COVID-19.

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