It’s been nearly a year since COVID-19 so dramatically altered life as we knew it, and the changes haven’t stopped. Coronavirus cases rise and fall, hot spots emerge and wane, and we all struggle to keep up with the safest, smartest ways to conduct our daily lives.
At the start of the pandemic, the Kelton team committed itself to conducting ongoing COVID-19 consumer research and producing the best resources to help brands navigate what was happening. This page serves as an archive of the materials we produced in the early stages of the outbreak, and will continue to serve as a home for new, relevant content.
The latest COVID-19 research, blogs, and strategic guides from Kelton Global.
Download the results from our first COVID-19 tracking survey to better understand consumer sentiment and brand expectations during this global pandemic. Our hope is this POV sheds new light on ways your brand can empower smart organizational decision making, and authentically connect with your consumers.
Our friends at Killer Visual Strategies are launching a new webinar series featuring leaders & innovators in marketing strategy & design to discuss how organizations can develop compelling, relevant content in 2020.
COVID-19 no longer has our undivided attention. Collette Eccleston, lead behavioral scientist LRW, shares psychological concepts and suggested readings to help us identify and address racial inequality.
With COVID-19 impacting different consumers in different ways, LRW explains why it’s critical to personalize your messaging in a way that resonates with your target audience.
Salt Branding’s 4th installment of their New Behaviors series focuses on Reimagining the New World: how to evolve your brand positioning and move toward a new vision.
LRW discusses how to use the power of personalization to deliver the right message to the right slice of the populace.
Karma’s Executive Creative Director Tracy Thompson shares how facing your worst fears, such as living through this pandemic, has the power to catalyze innovation and creativity.
History has shown that times of crisis can be an opportunity for innovation — in this article LRW shares a few notable brand innovations during COVID-19.
In their 2nd installment of their New Behaviors series, Salt Branding discusses the new habits and behaviors that are unlikely to go away in the next few years.
LRW's latest article, featuring data from our COVID-19 Consumer Pulse survey, explains why custom research is the key to the insights you need.
The coronavirus pandemic has dramatically changed the ways we access healthcare. LRW discusses how the healthcare industry can develop a long-term digital strategy for the future.
Check out Salt Branding’s New Behaviors blog series, a 4-part look into how #COVID19 has changed the game and what your brand can do about it. First up: it's time to Adapt.
As brands re-introduce themselves to customers who will be leaving the safety of their homes and into old-new routines, brands have a chance to get it right or get in wrong. T3 explains how to get it right.
COVID-19 is shining a light on how closely the world is interconnected. LRW shares why it’s so important for businesses to lean into connecting with the outside world through social impact initiatives.
Our friends at Karma Agency discuss the predictions, expectations, and estimations of what our New Normal will be like after the coronavirus, and how your brand should be changing now to prepare.
Our friends at T3 break down why both planning for potential scenarios and taking timely action are moves you should make now to re-engage relationships with your customers.
LRW shares why it’s important to learn real-time insights during COVID-19 so you can adapt on the fly and set yourself up for success when pent-up consumer demand explodes.
Has your team has been struggling with remote work during COVID-19? Killer Visual Strategies shares why better visual communication skills can make all the difference.
LRW discusses how the healthcare industry has been disrupted during COVID-19, and how it will impact patient trust and engagement moving forward.
During COVID-19, webinars have become one of the few effective options for real-time information sharing. Our friends at Killer Visual Strategies put together some tips to make your next webinar great.
LRW explains why adapting your CX tracking program during the coronavirus disruption to tap into your consumers’ emotions in real time is crucial for reengagement.
Our friends at T3 illustrate how the steps your brand takes now can be a taxiway for deeper connections and loyalty on the other side of the crisis.
Keeping a pulse on your customers’ feelings about your brand and category has never been more important. Our friends at LRW share why now is the time to double down on tracking.
As long as consumers remain socially isolated, they will adopt new habits, try new brands, and evaluate their priorities. Our friends at LRW share how to assess your segmentation’s relevance.
LRW has been keeping a pulse on consumer reactions to COVID-19 by adding behavioral impact questions into all of their brand trackers. Read on for their key findings.
Our friends at Killer Visual Strategies compiled a list of global and national organizations that are working in coronavirus relief, and created free social assets for you to use & share. Download them here.
Global events this seismic are going to result in long-term behavior change, so it is unreasonable to assume that everything will simply go back to the way it was. Here are some research tips our friends at LRW put together for the COVID-19 era and beyond.
In T3's latest report, you’ll find insights, considerations and frameworks to help guide your marketing and communications strategy in the world of social distancing and quarantine.