The world as we knew it has changed dramatically in the past couple months. Like many of you, our company is now working from home, and we're committed to supporting each other and our clients as we learn the best ways to navigate this new world. 

We’re conducting ongoing COVID-19 consumer research to better understand changing attitudes and behaviors, testing and deploying innovative digital insights tools, and drawing on our experience consulting hundreds of clients. These resources will be frequently updated. We encourage you to bookmark this page and sign-up to receive our weekly newsletter to stay up on the latest insights and strategies.

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Coronavirus: Perspectives & Resources

The latest COVID-19 research, blogs, and strategic guides from Kelton Global.

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Report: Kelton's COVID-19 Consumer Pulse #5/6

Download our new COVID-19 Consumer Pulse report for essential insights into the multiple crises our country faces, including strategies your brand can use to make a difference.

Download Report

COVID 19 Consumer Pulse Waves 5 + 6_webinar recording

On-Demand Webinar: COVID-19 Consumer Pulse Wave #5/6

Watch our on-demand webinar for key results from the latest wave of Kelton's COVID-19 tracking survey, with a focus on brand tonality in times of crisis and the new in-store shopping experience.

Watch Now

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Report: Kelton's COVID-19 Consumer Pulse #4

Download our new COVID-19 Consumer Pulse report for the latest on the "New Normal," including changing consumer attitudes and behaviors and what they mean for your brand.

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On-Demand Webinar: COVID-19 Consumer Pulse #4

As brands face daily uncertainty as a result of the coronavirus, we're conducting ongoing consumer research to help bring clarity. Watch our on-demand webinar for key results from the fourth wave of Kelton's COVID-19 tracking survey.

Watch Now
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Report: Kelton's COVID-19 Consumer Pulse #3

Download the results from Wave 3 of our COVID-19 tracking survey to better understand consumers' current attitudes and behaviors — and what they mean for your brand as we enter the next phase of the pandemic.

Download Report

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Report: Kelton's COVID-19 Consumer Pulse #2

Download the results from Wave 2 of our COVID-19 tracking survey to better understand how consumer sentiments and expectations have evolved over the course of the pandemic — and how your brand should respond.

Download Report

Kelton Global_COVID-19 Consumer Pulse 2_webinar-1

On-Demand Webinar: COVID-19 Consumer Pulse #2

As brands face daily uncertainty as a result of the coronavirus, we're conducting ongoing consumer research to help bring clarity. Watch our on-demand webinar for key results from the second wave of Kelton's COVID-19 tracking survey.

Watch Now

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Report: Kelton's COVID-19 Consumer Pulse #1

Download the results from our first COVID-19 tracking survey to better understand consumer sentiment and brand expectations during this global pandemic. Our hope is this POV sheds new light on ways your brand can empower smart organizational decision making, and authentically connect with your consumers.

Download Now

COVID-19 Consumer Pulse 1_Webinar Video

On-Demand Webinar: COVID-19 Consumer Pulse #1

As brands face daily uncertainty as a result of the coronavirus, we're conducting ongoing consumer research to help bring clarity. Watch our on-demand webinar for key results from the first wave of Kelton's COVID-19 tracking survey.

 

Watch Now

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Running Collaborative Meetings and Workshops from Home

COVID-19 has put unexpected physical boundaries between us, but that doesn’t mean we can’t continue collaborating and moving forward with big ideas.

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COVID-19_How to Optimize Your Brand’s UX (Remotely!) with Heuristic Evaluation

How to Optimize Your Brand’s UX (Remotely!) with Heuristic Evaluation

As consumers' time becomes increasingly defined by social distancing and working from home, online experiences will matter more than ever. Here's one way to make your brand's digital touchpoints more effective.

Learn More

COVID-19_A Step-By-Step Guide to Qualitative Research During a Pandemic

A Step-By-Step Guide to Qualitative Research During a Pandemic

There’s never been a more important time to stay connected to and understand the thoughts, feelings, and actions of our customers. Now is the time for people to be heard.

Read Guide

Tools to Take Your Research Online

Kelton Global_Smart Communities
Kelton Global_Online Focus Groups
Kelton Global_Remote UX Testing
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Kelton Global_Virtual In-Depth Interviews
Kelton Global_Creative Co-Creation Sessions

 

Need help transitioning your research online? We're here to help.

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For Here, or To Go? U.S. Consumers Still Have Coronavirus Concerns as Restaurants Reopen

LRW talks about the challenges the restaurant industry continues to face in the wake of the pandemic.

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Weekly Webinar Series Features Content Strategy Leaders

Our friends at Killer Visual Strategies are launching a new webinar series featuring leaders & innovators in marketing strategy & design to discuss how organizations can develop compelling, relevant content in 2020.

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Psychological Perspectives on Racism in America

COVID-19 no longer has our undivided attention. Collette Eccleston, lead behavioral scientist LRW, shares psychological concepts and suggested readings to help us identify and address racial inequality.

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How Segmentation Can Improve Your Ad Buying Effectiveness

With COVID-19 impacting different consumers in different ways, LRW explains why it’s critical to personalize your messaging in a way that resonates with your target audience.

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New Behaviors: Reimagining the New World

Salt Branding’s 4th installment of their New Behaviors series focuses on Reimagining the New World: how to evolve your brand positioning and move toward a new vision.

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What’s Your Zero Revenue Plan?

T3’s Ben Gaddis shares his Zero Revenue Plan, so you can brace yourself with greater confidence when the next “never gonna happen” catastrophe strikes.

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Marketing and Coronavirus: How Advertisers Can Keep Pace with Consumers’ Evolving Attitudes

LRW discusses how to use the power of personalization to deliver the right message to the right slice of the populace.

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How To Manage Ambiguity In All Its Forms

T3 has updated their guide to managing ambiguity for creatives, innovators and problem-solvers during crisis and normal, or new normal, times.

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New Behaviors: The Recover Game

In Salt Branding’s 3rd installment of their New Behaviors series, they discuss recovery scenarios and how your brand can rise to the occasion.

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When Your Worst Fears Materialize, So, Too, Ingenuity

Karma’s Executive Creative Director Tracy Thompson shares how facing your worst fears, such as living through this pandemic, has the power to catalyze innovation and creativity.

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(Re)open: Market Re-Entry Framework

Market reopening will be organically shaped and jagged, not uniform, analog, left-to-right or predictable. In this post T3 shares their framework for reopening.

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Innovation and Coronavirus: How Brands Are Adjusting to the Pandemic

History has shown that times of crisis can be an opportunity for innovation — in this article LRW shares a few notable brand innovations during COVID-19.

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3 Marketing Strategies To Keep Your Brand Relevant During A Crisis

Our friends at Killer Visual Strategies break down how to keep your brand relevant, even in the face of a global crisis.

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New Behaviors: The Upside of Disruption

In their 2nd installment of their New Behaviors series, Salt Branding discusses the new habits and behaviors that are unlikely to go away in the next few years.

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Interrogating My Predictions (A Closer Look at the Restaurant Industry)

T3’s Ben Gaddis discusses his predictions for the food industry after the quarantine — will the delivery market survive?

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States Are Reopening. What Does it Really Mean for Businesses Affected by Coronavirus?

LRW's latest article, featuring data from our COVID-19 Consumer Pulse survey, explains why custom research is the key to the insights you need.

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Healthcare’s Digital Revolution in the World of Coronavirus

The coronavirus pandemic has dramatically changed the ways we access healthcare. LRW discusses how the healthcare industry can develop a long-term digital strategy for the future.

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New Behaviors: Time to Adapt

Check out Salt Branding’s New Behaviors blog series, a 4-part look into how #COVID19 has changed the game and what your brand can do about it. First up: it's time to Adapt.

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What Brands Can Learn From Animal Crossing

The popularity of Animal Crossing can tell us a lot about consumer psychology, and can teach brands many lessons — LRW explains how in this article.

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Higher Education: 3 Ways to Save the Industry

As the pandemic transforms the college experience, we must take a hard look at the future of the industry. Our friends at T3 share their 3-part solution.

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Easing Back to Normal: How to Use CRM to Get it Right

As brands re-introduce themselves to customers who will be leaving the safety of their homes and into old-new routines, brands have a chance to get it right or get in wrong. T3 explains how to get it right.

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How to Improve Your Brand Reputation through Social Impact

COVID-19 is shining a light on how closely the world is interconnected. LRW shares why it’s so important for businesses to lean into connecting with the outside world through social impact initiatives.

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How Business Is Strategizing the New Normal

Our friends at Karma Agency discuss the predictions, expectations, and estimations of what our New Normal will be like after the coronavirus, and how your brand should be changing now to prepare.

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7 Ways to Keep Your Brand Relevant During Coronavirus

Our friends at Karma Agency offer strategic messaging advice for marketers to navigate their brands through the COVID-19 outbreak.

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COVID-19 and Loyalty: Three High Impact Program Moves to Make Now

Our friends at T3 break down why both planning for potential scenarios and taking timely action are moves you should make now to re-engage relationships with your customers.

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Brand Strategy and Coronavirus: How to Understand Shifts in Consumer Behavior

LRW shares why it’s important to learn real-time insights during COVID-19 so you can adapt on the fly and set yourself up for success when pent-up consumer demand explodes.

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Why Your Remote Team Needs Visual Communication Skills Training

Has your team has been struggling with remote work during COVID-19? Killer Visual Strategies shares why better visual communication skills can make all the difference.

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3 Questions the Healthcare Industry Must Answer in the World of Coronavirus

LRW discusses how the healthcare industry has been disrupted during COVID-19, and how it will impact patient trust and engagement moving forward.

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The 3 Best PowerPoint Slide Design Tips For Your Next Webinar

During COVID-19, webinars have become one of the few effective options for real-time information sharing. Our friends at Killer Visual Strategies put together some tips to make your next webinar great.

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How to Adapt Your Customer Experience (CX) Tracking Program During Coronavirus Disruption

LRW explains why adapting your CX tracking program during the coronavirus disruption to tap into your consumers’ emotions in real time is crucial for reengagement.

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How To Re-Envision Your Brand’s Online Presence Now For The Reckoning Ahead

Our friends at T3 illustrate how the steps your brand takes now can be a taxiway for deeper connections and loyalty on the other side of the crisis.

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Consumer Insights and Coronavirus: Why Brand Tracking is More Important Than Ever

Keeping a pulse on your customers’ feelings about your brand and category has never been more important. Our friends at LRW share why now is the time to double down on tracking.

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Market Research and Coronavirus: 4 Ways to Test Your Segmentation’s Relevance

As long as consumers remain socially isolated, they will adopt new habits, try new brands, and evaluate their priorities. Our friends at LRW share how to assess your segmentation’s relevance.

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Consumer Behavior and COVID-19: The Disparity Between U.S. Coasts and the Heartland

LRW has been keeping a pulse on consumer reactions to COVID-19 by adding behavioral impact questions into all of their brand trackers. Read on for their key findings.

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10 Coronavirus-Relief Organizations + Free Social Media Assets To Support Them

Our friends at Killer Visual Strategies compiled a list of global and national organizations that are working in coronavirus relief, and created free social assets for you to use & share. Download them here.

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A Guide to Business Insights in the Age of Coronavirus

Global events this seismic are going to result in long-term behavior change, so it is unreasonable to assume that everything will simply go back to the way it was. Here are some research tips our friends at LRW put together for the COVID-19 era and beyond.

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An Action Plan For Restaurants In The Era Of Social Distancing

In T3's latest report, you’ll find insights, considerations and frameworks to help guide your marketing and communications strategy in the world of social distancing and quarantine.

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Consumer Psychology and Coronavirus: Turning New Habits into Opportunities

Our friends at LRW look closer at the psychological impacts of COVID-19 on consumer habits.

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Navigating Online Qualitative Research and COVID-19: Perspectives for Today

Our friends at LRWGreenberg talk qualitative research best practices in the age of COVID-19.

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